About us

The British Biscuit Advisory Board, (BBAB), is dedicated to educating the public about responsible biscuit choices.

As the voice of biscuits, we aim to create a safer and more enjoyable biscuit experience for everybody.

Using a range of media such as posters, radio and TV, we dispel myths and present honest facts, and our work doesn’t stop there.

We also find innovative ways to prevent some of the 513* cases of biscuit misuse each year in the UK.

Together we can all enjoy snacking.

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* SOURCE: 2002 Home Accident Surveillance System report by the Department of Trade and Industry.