FACTS Debunking common biscuit myths
EDUCATION Determining snacking DO’S and DON’TS.
ATTITUDES Effecting positive changes to blasé biscuit consumption.
SAFETY Guidance on public vs. private consumption.
LABELLING Educating consumers on the responsibilities of owning biscuits.
HEALTH Teaching control of appetite desires.
SCIENCE Funding research to ensure the safety of biscuits now and in the future.
STORAGE Offering advice on safe cupboard and biscuit tin management.
HYGIENE Increasing the motivation for, and responsibility to, eat biscuits safely and appropriately.
PLEASURE Encouraging enjoyment through moderation.